I’m a creative leader based in New York City specializing in brand systems and experiential design, with a passion for creating work that moves beyond the screen and into the real world.

As one of the first creatives hired at the start of LIV Golf, I’ve had the unique opportunity to help build a global sports property from the ground up. Over the past four years, I’ve helped shape and evolve the brand through branding, live event experiences, environmental design, campaigns, and creative direction. From developing identity systems and designing tournament environments to directing photoshoots and overseeing on-site execution, I enjoy bringing ideas to life at every scale.

My approach is rooted in systems thinking and driven by a love for making things tangible. I’m drawn to projects that challenge me to translate a brand into something people can see, feel, and experience, whether that’s a visual identity, a physical space, or a live moment shared by thousands.

Outside of work, I’m usually on a golf course or making something with my hands. I love building, crafting, embroidering, needlepointing and taking on just about any DIY project. I’ve always been someone who believes that with enough curiosity and determination, I can figure out how to make or build just about anything. That mindset carries into my creative work and fuels my love for bringing ideas to life.

I believe the strongest design creates connection, tells a story, and leaves a lasting impression. I’m most energized when collaborating across disciplines, building from the ground up, and turning ideas into experiences that feel both intentional and alive.