LIV Golf Multi-Team Visual System

With 13 distinct team brands sharing one league, the Multi-Team Visual System was created to bring structure and consistency to how they show up together. The system gives each team space to stand out while creating a cohesive, recognizable league-wide expression across events and on-course applications.

Large outdoor sign with 'Official Merchandise' and images of golf players, set against a backdrop of trees and a partly cloudy sky.

Built to be flexible across formats and scale, it establishes a clear hierarchy between team, event, and league branding. Reducing visual clutter, strengthening team recognition, and making the experience easier for fans to navigate.

Screenshots of a golf team's branding and visual identity system, including typography, logo options, player portraits, and color schemes.
Collage of professional golfers in different poses, with stylized sponsor logos and team names above each golfer, set against a black background.
Display at LIV Golf Mexico City showing professional golfers with their names and team logos during a tournament.
Kids and adults gathered outdoors at a mini-golf course with a large digital leaderboard in the background, displaying player photos and names.
A collection of logos for different golf clubs and teams, each with unique designs and names, arranged vertically on a black background.

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