Club 54

Led the redesign of Club 54, LIV Golf’s premier hospitality experience, reimagining the brand to reflect a more elevated and premium offering. Refreshed the logo and visual identity while art directing the interior environment, materials, and overall ambiance to create a sophisticated, hospitality-driven experience.

Crowd watching a golf tournament at a tropical golf course with palm trees and blue sky

As a global hospitality concept, Club 54 travels to LIV Golf events around the world, adapting to each venue while maintaining a consistent premium experience. Designed as a flexible and scalable environment, the space delivers a recognizable sense of luxury and exclusivity for guests at every tournament.

A woman in a traditional Spanish dress performing a flamenco dance on a stage at a golf tournament, with a crowd of spectators watching.
A balcony with a large round black sign reading 'Club 54' on a wood-paneled wall. The balcony features a white cushioned sofa with colorful pillows, a small white round table with a potted plant, and white and rattan chairs. Outside, there is a view of a green sports field, stadium seating, and a landscape with trees and buildings in the distance.
People socializing and enjoying drinks at a modern bar or restaurant with dark green walls, bright lighting, and gold accents, with flowers and plants in the foreground.
A man playing golf on a golf course with a crowd and a large sign in the background that reads "CLUB 54".
A bar at CLUB 54 featuring two smiling staff members behind the counter, with glasses and bottles on display, a menu on a stand, and a wood-paneled wall with a CLUB 54 sign illuminated by backlighting.
Charcuterie and cheese platter with sliced cured meats, cheeses, breadsticks, and crackers on a marble table with a wooden backdrop and the sign 'CLUB 54' in the background.
Signboard for Club 54 at Suites on 18, with clear blue sky in the background.
A golf course with a large viewing stand labeled 'Club 54' and various sponsors, overlooking green fairways and sand traps, under a partly cloudy sky.

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