Birdie Shack

Led the rebrand and creative refresh of Birdie Shack to align with the elevated direction of LIV Golf events. Redesigned the logo and visual system while art directing the interior environment, branding applications, and overall fan experience to create a space that felt cohesive, energetic, and reflective of the LIV Golf brand.

Outdoor golf event registration booth with black signage reading "Birdie Shack," surrounded by large potted green plants, with tall buildings and trees in the background.
A golfer walking on a golf course with a putting green in the foreground and spectators watching from a shaded grandstand in the background during a professional golf tournament.

Since its refresh, Birdie Shack has traveled across more than 25 LIV Golf events worldwide, adapting to different venues while maintaining a consistent and recognizable brand experience. Designed as a scalable system, the concept flexes to fit each location while delivering the same energetic and welcoming fan environment.

A DJ wearing sunglasses and a retro red and white jacket is seen adjusting music equipment at a DJ booth, with a neon music note sign and modern wall art in the background.
People gathered at an outdoor event at a booth with a large sign that reads 'BIRDIE SHOP.' The booth is shaded by a structure with a metal frame and solar panels on top. Several individuals are standing and interacting, some wearing white hats, and a woman in a beige patterned jacket is pointing towards something. The area has plants and outdoor seating, and the atmosphere appears lively and sunny.
Sign for Birdie Shack with QR code, outdoor setting with plants in foreground, black fence, black tent in background, and a person sitting under an umbrella.
A professional golfer standing with a golf club during a tournament, surrounded by a crowd of spectators behind a barrier, with a large sign that reads 'BIRDIE SHACK' in the background.
People sitting and standing at a golf tournament during the day, watching from grassy areas and a viewing deck with signs for Birdie Shack and LIV Golf.
Interior of a modern event tent with chairs and tables, overlooking an outdoor field with tents and equipment in the distance.

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