Lifestyle Campaign

Concepted and art directed a real-time lifestyle photoshoot during a live tournament to capture the energy and experience of a LIV Golf event for a merchandise campaign. Directed talent, styling, and shot selection on-site, creating authentic content that showcased the apparel within the atmosphere it was designed for.

A young man with a beard, wearing a white t-shirt and a camouflage baseball cap with 'RIDER' embroidered on it, standing outdoors in a park with trees and a blue sky.
Two smiling people, a woman in a black strapless top and a man in a white t-shirt and cap, stand close together outdoors at a park or festival, with trees and other people in the background.
Close-up of a man wearing a light blue polo shirt with a logo that reads "Majesticks GC" and a white and black baseball cap, smiling outdoors with a blurred background of trees and people.
Four people standing outdoors on a sunny day, with the focus on a young boy in the foreground wearing a tan short-sleeved shirt and a white hat that says "Dreamer". Behind him are a woman with long dark hair wearing a white blouse and a red cap, a smiling man with a beard wearing a black cap and a white t-shirt, and another woman with long wavy hair wearing a white hat and a black shirt. There are trees and a social event setup in the background.
Two young women at an outdoor social event, smiling and holding drinks, wearing casual summer attire and hats.
A smiling man in a white golf shirt with black and white details stands outdoors with a group of people in the background. The sky is partly cloudy.
Smiling man in a maroon baseball cap and a woman in a white hat with teal accents stand together on a golf course, with a crowd of people in the background.
Four young adults standing outdoors on a golf course, smiling, with a crowd of people in the background.
Two people, a man and a woman, smiling and clinking clear cups of beer at a crowded outdoor event under a large tent. The man is wearing a green cap and a light-colored shirt, while the woman is wearing a white bucket hat and a sleeveless top.
A woman and a young boy are smiling and standing close together outdoors at an event, with many people and a stage in the background.
Two people, a man and a woman, smiling at an outdoor event with a crowd in the background. The man has dark hair and is wearing a black and white shirt, while the woman has long blonde hair and is wearing a white top.

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