2025 LIV Golf Team Championship

Established the creative direction and branding for the 2025 LIV Golf Team Championship in Michigan, developing an identity inspired by the energy, music, and pulse that define LIV Golf events. Drawing from both the spirit of Michigan and the electric atmosphere of live entertainment, the visual system brought the championship to life through bold graphics and immersive brand moments across the tournament experience.

Spectators watching a golf tournament at Club 54, with a large digital banner displaying event details and various sponsor logos, against a blue sky with some clouds.
Spectators watching a golf tournament at Club 54, with a large digital banner displaying event details and various sponsor logos, against a blue sky with some clouds.
Crowd of spectators watching a golf tournament outdoors on a sunny day under a partly cloudy sky, with flags and banners displaying "GOLF," "TEAM-POWERED GOLF," and "MICHIGAN."
Crowd of spectators watching a golf tournament outdoors on a sunny day under a partly cloudy sky, with flags and banners displaying "GOLF," "TEAM-POWERED GOLF," and "MICHIGAN."

Rooted in rhythm, rivalry, and raw energy, the 2025 Team Championship branding channels the pulse of both team competition and Michigan itself. Inspired by Detroit's iconic music culture and high-stakes atmosphere, the branding fuses bold visuals, dynamic typography, and rhythmic motion to reflect LIV Golf at full throttle;  volume in every sense of the word.

Large outdoor scoreboard displays the results of the LIV Golf Michigan Team Championship, showing team scores for three teams. The scoreboard features two images: one of a trophy and another of a golfer celebrating on the course. A crowd of spectators lines the golf course in the foreground, with trees and partly cloudy skies in the background.
A group of five men sitting on chairs, holding microphones, at a golf event. They are dressed in casual sportswear, with some wearing caps. Behind them is a large digital screen displaying colorful graphics and symbols. To the left of the men, there is a tall, colorful trophy with the logo for LIV Golf.
A group of five men sitting on chairs, holding microphones, at a golf event. They are dressed in casual sportswear, with some wearing caps. Behind them is a large digital screen displaying colorful graphics and symbols. To the left of the men, there is a tall, colorful trophy with the logo for LIV Golf.
A large crowd of people gathered outdoors at a golf event with a stage in the background. The stage displays banners for the 2025 golf season champion, Legion XIII, with branding for the Michigan Team Championship and Miami Beach. The sky is partly cloudy, and the crowd is wearing casual clothing and hats.
A large crowd of people gathered outdoors at a golf event with a stage in the background. The stage displays banners for the 2025 golf season champion, Legion XIII, with branding for the Michigan Team Championship and Miami Beach. The sky is partly cloudy, and the crowd is wearing casual clothing and hats.
A group of four male golfers celebrating on a winners' podium at the LIV Golf Michigan Team Championship, with bottles of champagne spraying and standing near a sign indicating the first-place position.
A group of four male golfers celebrating on a winners' podium at the LIV Golf Michigan Team Championship, with bottles of champagne spraying and standing near a sign indicating the first-place position.
Crowds of people walking into the LIV Golf Michigan Team Championship event under a large black archway with signage. Trees and a partly cloudy blue sky are visible in the background.
Crowds of people walking into the LIV Golf Michigan Team Championship event under a large black archway with signage. Trees and a partly cloudy blue sky are visible in the background.
Crowd of spectators sitting and standing on a grassy hill watching a golf tournament, with a large digital scoreboard and a tower with a camera on top under a cloudy sky.
Crowd of spectators sitting and standing on a grassy hill watching a golf tournament, with a large digital scoreboard and a tower with a camera on top under a cloudy sky.
Two people, a man and a woman, posing together at a sports event. The man is wearing a white cap with the US Open 2024 logo, a white polo shirt, sunglasses, and beige pants. The woman is dressed in a white dress, sunglasses, and is carrying a beige handbag. They are standing in front of a colorful backdrop with large white letters and a circular design, indicating a tennis championship event.
Two people, a man and a woman, posing together at a sports event. The man is wearing a white cap with the US Open 2024 logo, a white polo shirt, sunglasses, and beige pants. The woman is dressed in a white dress, sunglasses, and is carrying a beige handbag. They are standing in front of a colorful backdrop with large white letters and a circular design, indicating a tennis championship event.

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